&TV

And TV was established as a corporate entertainment channel within Zee Entertainment Enterprises (ZEEL) and launched on 2 March 2015. The channel was introduced as part of ZEEL's new ampersand-branded family of channels (which includes &Pictures and &Xplor HD) to expand the company's Hindi-language entertainment portfolio and international distribution footprint.

As a corporate media entity, &TV's 'appearance' is its branding and broadcast presence rather than a physical form. The channel operates from headquarters in Mumbai, India, using the stylized ampersand brand (rendered as "&") shared across sister channels. It broadcasts Hindi-language programming via satellite and digital platforms; sources describe the channel by name and brand but do not provide a detailed logo description in the material provided.

In operational terms, &TV functions as a general entertainment broadcaster carrying a mix of programming genres including drama, comedy, horror/fantasy/supernatural titles, reality and non-scripted formats. The channel began broadcasting on 2 March 2015, launched internationally in the Middle East at debut, entered the UK market on 6 April 2015 (replacing Lamhe), closed linear UK carriage on 1 June 2019 citing the launch of ZEE5, and has reported later relaunches on UK streaming/FAST platforms in subsequent corporate records.